In 2010, La Due Ladies Lunch Foundation was formed by a small but mighty group of Calgary women - initially as a fun get together prior to the Calgary Stampede. Over the years, this annual fund raising event has grown to become a well-known, highly anticipated gathering attracting 300 women from all demographics with diverse backgrounds. A bit of Stampede tradition. We chose Florence La Due as our namesake because she played an important role in assisting her husband, Guy Weadick, in founding and developing the Calgary Stampede. Through our research of Florence we discovered that women of that era possessed a certain tenacity that we recognize in successful women from Western Canada today. Florence La Due is symbolic of the women we recognize and celebrate at our annual lunch.