You're invited to CPRS Calgary's Evaluating PR & Demonstrating Its Value on:

 

11:30am - 1:00pm

 

201 Barclay Parade SW

Calgary, AB   

 

 

Evaluation is a critical component of public relations, including demonstrating value to management, but all too often, evaluation is an afterthought once the public relations program has concluded.

 

This lunch and learn will review the Three O's evaluation method (Outputs, Outtakes, and Outcomes) and the 2010 and 2015 versions of the Barcelona Declaration of Measurement Principles. 

 

The seven Barcelona Principles, designed to measure public relations and communications, have been adopted by the International Association for the Measurement and Evaluation of Communication (AMEC) and other organizations, including the Global Alliance for Public Relations and Communication Management. 

 

Led by CPRS Calgary's own Sheridan McVean, attendees will learn and review how to use the Three O's evaluation method upfront for communications objectives and use them to demonstrate the value of public relations to management. Together, we will also explore the Barcelona Principles, including the 2015 update, to understand what to do, and what not to do.