Ascend is the Alberta Hotel & Lodging Association’s annual conference for hotel owners, leaders, and investors. This is your opportunity to hear from industry experts and get an inside edge to rebuild your business as Alberta emerges from the pandemic.

Why Attend Ascend?

1. Gain Insight. You’ll hear critical analysis & forecasts from the industry’s top advisors and gain a wider perspective on the challenges and opportunities that lie ahead.
2. Gather & Network. This year’s in-person event will give you ample opportunity to network with other Alberta hotel leaders.
3. Move forward with confidence. You’ll leave Ascend prepared to:
   • Plan strategically for the next year — and beyond
   • Make informed decisions for your budget
   • Prepare your business to thrive in a post-pandemic economy

Registration Fees:

AHLA Members: $699.00
Non-Members: $999.00

AHLA Associate members or other vendors/suppliers interested in attending should contact Azia Onofrychuk about opportunities to participate.

As businesses across Alberta re-open, we are excited to gather together once again. The AHLA continues to monitor the changing landscape of COVID-19. Ascend will follow current Alberta legislation, public health guidance and municipal bylaws in effect as well as the guidelines outlined in the AHLA Safe Accommodation Promise (ASAP).

For the health and safety of attendees, and to show that meetings and events can be safely held at Alberta hotels, Ascend will go ahead under the Government of Alberta's Restriction Exemption Program. Please be prepared to show proof of your COVID-19 vaccination when you arrive.

We ask that you refrain from attending Ascend if you:

• Are feeling sick or unwell
• Test positive for COVID-19 in the 14 days leading up to the event
• Are a close contact of a positive case of COVID-19 in the 14 days leading up to the event