Alberta tourism’s future success hinges on accelerated growth in the first three years coming out of the pandemic. It is time to hit the reset button and work together to reignite our industry as we safely welcome back the world. Learn more about Travel Alberta’s Bootstrap Business Plan that will retrench, refresh, and renew Alberta’s visitor economy – and how we’re working with industry across the province to build back stronger than ever. Together, we have a unique opportunity to re-envision our collective approach to tourism in Alberta.