David Goldstein has a long and distinguished career in Canada’s tourism and media sectors, with extensive experience in national leadership and strategic business planning as well as deep knowledge of communications and stakeholder relations (government, media, and investors).

David came to Travel Alberta from Gusto Worldwide Media, where he served as Chief Operating Officer. Prior to that, he spent a decade at the forefront of several important initiatives driving Canada’s tourism sector forward, first as President and CEO of the Tourism Industry Association of Canada before joining Destination Canada, the Government of Canada’s marketing and research organization, as President and CEO. During that time, David led the development of the Federal Tourism Strategy, changes in aviation and visa policy, increased investments in global marketing, and modernized an aligned strategy to develop the Global Team Canada strategy, NorthStar 22.