Full Name
Karen Soyka
Job Title
Vice President, Tourism Strategy
Company/Organization
Travel Alberta
Speaker Bio
Karen leads Travel Alberta’s Tourism Strategy team, which is accountable for ensuring alignment between provincial and national tourism, as well as research and data insights strategy that will inform strategic direction and oversee the delivery of the 2020-22 Alberta (re)Bound Strategy. Prior to this, Karen led Travel Alberta’s Business Development team, including Travel Trade and MICE (Travel Trade and Meetings, Incentive, Conventions, and Events) within Canada and six international markets. Karen has been with the Travel Alberta team since 2007 in previous roles responsible for consumer marketing, travel trade and media within North America, Asia, and Latin America. She has spent the majority of her career as part of the Alberta tourism industry working in marketing, sales, and resort operations.
Karen Soyka