Wednesday, November 21, 2018
 
7:45am - 11:00am
 

Eighth Avenue Place – Pembina Office

4000, 585 8th Avenue S.W. Calgary

Communication is the foundation upon which we build reputation, acquire customers or gain political allies. Effective communication can mitigate challenges and crises, change attitudes and behaviors, drive societal shifts, and grow businesses.

How do we know that our communication is indeed “effective”? We use research to test our ideas, generate new ideas, measure the impact of our campaigns, and inform our key messages and strategies.

Without research, we make assumptions about our tactical approaches which may or may not be entirely true.

Knowing the right research tools to fit your communications objectives and budget will assist professional communicators in developing and confirming that your strategies are on the right track, ethically and accurately.

Erin Roulston of Ipsos Public Affairs has helped hundreds of clients with communications research over the past 20 years. She is offering her expertise in a hands-on seminar that will provide CPRS members with a toolbox of skills to conduct communications research.

Join us and add valuable skills to your professional toolbox.

Bring a Friend Special Offer: Bring a non-member guest for the member price!

Space is limited, so register early!

Register Here

Eighth Avenue Place – Pembina Office

4000, 585 8th Avenue S.W. Calgary