This presentation provides a framework for translating municipal aspirations (broad “qualitative” statements) into service outcomes (specific ”quantitative” statements). The purpose of this translation process is to ensure alignment of each department's LOS measures and targets against the municipality's overall goals. The participants are guided through a six exercises to convert each successive level of the aspirational-transactional hierarchy: VALUES – Our guiding principles VISION – Council and community view of the future MISSION – Why we exist GOALS – Broad long-range outcomes OBJECTIVES – Specific, measurable, actionable realistic, and time-based outcomes STRATEGIES – Steps that deliver on the objectives MEASUREMENTS – Departmental work plans and reports This presentation also includes activities to raise awareness of some of the challenges that arise at different steps in the translation process, such as outdated strategies or the absence of adequate data.