You can read text books, establish frameworks, hire consultants and have the best strategies ever; but, if you ignore the people side of asset management, you will face resistance, and your program will never get the traction, buy-in or respect that it deserves in your strategic organizational framework. At Peel, focus was never lost on establishing and maintaining the relationships necessary to support the organization from bottom to top with the change of processes and establishment of the culture necessary for success. This presentation will touch on the importance and application of the following in our asset management journey; • Change management • Engagement and relationship building • Telling the asset management story not just communication • Meaningful reporting customized to audience As with all of asset management; you are never done! That is why embedding that culture and ensuring you have established yourself with the tools and techniques to maintain it are critical.