Canadians are more interested than ever before in where their food comes from and how it was produced. Millennials are deeply concerned about rising food costs. Both social and mainstream media are struggling to provide fact-based content on issues around food safety, food waste, and nutrition on a budget.
What is being done? Chris Forrest, APR, Director of Public Relations at AdFarm presents on the significant amount of current research being undertaken on food and social trust, the key challenges faced by those working in communications, and provide a case study on two national award-winning PR programs that helped effectively bridge the gap between farmer and consumer so a genuine dialogue could occur.